The recent COVID-19 pandemic has warranted a lot of rearranging and adjustments in many societies around the world, from 1st world countries to 3rd world countries. Many companies have been forced to either shutdown their operations, digitize products and services and/or issue work from home (WFH) directives to employees. From financial institutions to restaurants to digital marketing agencies, several industries have not been spared. The pandemic and subsequent lockdowns and travel bans is testing business models – their flexibility and stress resistance. There is a lot of uncertainty and businesses have to scramble to find solutions. In Ghana, most of these solutions have been linked to digital solutions; from increased use of digital payment solutions to bombarded social media channels. That’s where we come in. Our expertise in this area will help you not just survive but thrive in the midst of the COVID-19 pandemic.
Go Digital! If you are a business that’s not already online, then what are you waiting for? No one is getting newspapers or getting info from lunch chitchat; everyone is online! Most people are spending more time than usual online catching up with work, friends or the latest news. Reallocate budgets meant for offline activity and get into the digital space – you will not regret it!
Already Gone Digital? Be Tactful! If you are already online but aren’t sure what to do then talk to us and let’s come up with a customized plan for your brand. It’s a great time to leverage digital communication lines with customers but you need expert help to determine how to navigate this new terrain to remain strategic and relevant in a tasteful way.
Communicate! Everyone is looking for news and entertainment now. Remaining trustworthy and engaging in your customers’ mind is key. As you do this, ensure that you are not neglecting certain channels but rather being consistent on all digital platforms, where they are active. For example, don’t leave out your website and email lists when you update your social media pages. The long and short? Let your customers know you are there for them. How can you do this? Start off with these:
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Dig Deep with a Digital Audit
You need to know what is going on, what your options are and the best options you need to pursue to maximise business returns. Talk to us and we will start off by carrying out a swift digital audit of current brand sentiment and performance along with the competitive landscape. You may be online already but without a proper digital audit, you may be throwing money and resources in the wrong direction without knowing.
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Leverage Social Media
Social media is fast becoming a primary source of information for people during this COVID-19 pandemic. People will be on one digital platform or another and you shouldn’t miss out an opportunity to connect with your clients or potential business. It requires experience and capability not just appearance to recognize these opportunities, how to take advantage of these opportunities and to maximize their impact for your business. Strategy is key and we are the kings of strategy.
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Develop an Email Campaign
This is a great time to get email campaign blasts churning carefully crafted messages to clients. Messages encouraging them to adhere to safety precautions, motivation, or, emails updating them on change in business operating times and processes. Staying digitally connected with your clients is key to avoid losing them. Our team has a team of competent copywriters who can craft a message to get the queen to rent a room at Buckingham Palace!
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Search
Monitoring keywords for trends related to businesses can be a great pointer to what to write and its value to people. This is a great time to write! It may mean adjusting some of the words in a blog post to reflect current search trends. With this insight, we can help you get ahead of the competition. Also, with people looking for information and services using search engines vs. physically seeking these out, there is an opportunity for your business to show up when you are needed most by harnessing the power of search engine marketing.
What Next?
The Covid-2019 pandemic has given businesses a chance to evaluate and revolutionize business operations. The first step should be to use this period to develop a robust and effective strategy for digital marketing channels. Making this move will be the difference between long-term failure and success. The ability to transition now is key to establishing a business advantage when the COVID-19 pandemic is over. Get in touch with us today.
Jonathan is a self-proclaimed “words and numbers guy” with a degree in Engineering and masters in Development Finance. Mix that with his word play and that’s what he applies to demystify products for consumers and insights to businesses.