Missing the mark: How poorly defined KPIs could be screwing your social media campaign over

Social media is brilliant for achieving a wide range of business objectives.…


Social Media and the Herd Phenomenon

Running successful online engagement campaigns usually depends on organic…


5 Ways COVID-19 Has Impacted the Ghanaian Digital Environment

“There are three kinds of firms: those who make things happen; those who watch…


How to Strategically Launch a Brand on Social Media

As the world continues to fight through one of the most devastating pandemics…


Getting Your Social Media Team Right For a Client

Clients come in varying shapes, sizes, interests, brand tones, flexibility,…


Securing The Bag - Tips On How To Bag Your Next Client

Running an agency, a corporation or a startup certainly has its challenges and…