Missing the mark: How poorly defined KPIs could be screwing your social media campaign over

Social media is brilliant for achieving a wide range of business objectives.…


Social Media and the Herd Phenomenon

Running successful online engagement campaigns usually depends on organic…


5 Ways COVID-19 Has Impacted the Ghanaian Digital Environment

“There are three kinds of firms: those who make things happen; those who watch…


How to Strategically Launch a Brand on Social Media

As the world continues to fight through one of the most devastating pandemics…


Lockdown? Then Log on! – Keeping your business afloat during COVID-19

The recent COVID-19 pandemic has warranted a lot of rearranging and adjustments…


Does Your Social Media Page Sing? - How To Harmonize Your Social Media Content For Optimal Results

In music, there are melodic tunes and harmonic tunes. Melodic tunes are sounds…


Pimp My ROI: 5 Sweet Spots of Content Creation

So, you have a startup or longtime business that’s doing pretty well. A little…


Getting Your Social Media Team Right For a Client

Clients come in varying shapes, sizes, interests, brand tones, flexibility,…


Why And How To Run A Tweet Purge - Inspired by Kevin Hart and the Oscars

Over the weekend, funny man Kevin Hart came under the social media firing…