Missing the mark: How poorly defined KPIs could be screwing your social media campaign over

Social media is brilliant for achieving a wide range of business objectives.…


5 Ways COVID-19 Has Impacted the Ghanaian Digital Environment

“There are three kinds of firms: those who make things happen; those who watch…


Pimp My ROI: 5 Sweet Spots of Content Creation

So, you have a startup or longtime business that’s doing pretty well. A little…


Getting Your Social Media Team Right For a Client

Clients come in varying shapes, sizes, interests, brand tones, flexibility,…