Missing the mark: How poorly defined KPIs could be screwing your social media campaign over

Social media is brilliant for achieving a wide range of business objectives.…


Social Media and the Herd Phenomenon

Running successful online engagement campaigns usually depends on organic…


5 Ways COVID-19 Has Impacted the Ghanaian Digital Environment

“There are three kinds of firms: those who make things happen; those who watch…


How to Strategically Launch a Brand on Social Media

As the world continues to fight through one of the most devastating pandemics…


Lockdown? Then Log on! – Keeping your business afloat during COVID-19

The recent COVID-19 pandemic has warranted a lot of rearranging and adjustments…


Does Your Social Media Page Sing? - How To Harmonize Your Social Media Content For Optimal Results

In music, there are melodic tunes and harmonic tunes. Melodic tunes are sounds…


Why Videos Are Key to Your Digital Marketing Campaign

As the marketing landscape continues to evolve, there has been a visible shift…


Approaching Creative Thinking Like a Pro - Learn How

We live in a fast-paced era, exposed to all kinds of marketing communications…


Pimp My ROI: 5 Sweet Spots of Content Creation

So, you have a startup or longtime business that’s doing pretty well. A little…


Getting Your Social Media Team Right For a Client

Clients come in varying shapes, sizes, interests, brand tones, flexibility,…