Social Media and the Herd Phenomenon

Running successful online engagement campaigns usually depends on organic…


5 Ways COVID-19 Has Impacted the Ghanaian Digital Environment

“There are three kinds of firms: those who make things happen; those who watch…


How to Strategically Launch a Brand on Social Media

As the world continues to fight through one of the most devastating pandemics…


Lockdown? Then Log on! – Keeping your business afloat during COVID-19

The recent COVID-19 pandemic has warranted a lot of rearranging and adjustments…


Approaching Creative Thinking Like a Pro - Learn How

We live in a fast-paced era, exposed to all kinds of marketing communications…


Pimp My ROI: 5 Sweet Spots of Content Creation

So, you have a startup or longtime business that’s doing pretty well. A little…


Getting Your Social Media Team Right For a Client

Clients come in varying shapes, sizes, interests, brand tones, flexibility,…


How to Leverage Digital Marketing’s Golden Child: Influencers

Brand managers have sat in countless meetings with their Agency, with a single…


Three Surefire Ways to Survive The Client Bae Breakup

Breakups can be messy, relieving or, well, peaceful. But the breakup event is…


Why And How To Run A Tweet Purge - Inspired by Kevin Hart and the Oscars

Over the weekend, funny man Kevin Hart came under the social media firing…