Your brand is not your logo, it’s not your product and it’s certainly not the book you got from your branding team about which fonts and colors and images to use and when. Your brand is that intangible association of a set of perceived values and qualities that your customers have for your product or service.
Your brand should determine the design, distribution, marketing and entire strategy for your offering and never the other way around. Our brand consulting services are aimed at working with businesses (and we have a bias for startups) to position themselves strategically in a market so that their customers form an emotional connection which can’t be wavered by price reductions from competitors or lower disposable income.
Brand Strategy
Being a startup ourselves, we love startups. We offer this service especially for new-entrant businesses who need assistance with defining their brand, which encompasses value propositioning, positioning, identifying and leveraging competitive advantages and points of differentiation, targeting and communication strategy etc. We also offer these services for established brands by performing an audit of their current structures and strategies and providing detailed reports and recommendations for improvements which will bring them incremental profit and identify loopholes.
Branding
Our creativity is not limited to online marketing campaigns alone. We conceptualize creative (both visual and copy) for offline media advertising covering print, radio, TV, and billboards. We also offer creative (re)branding services where we design logos and marketing collateral for brands.